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Appendix 1: Pre-study questionnaire (pdf)

Appendix 2: Retention quizzes (pdf)

Appendix 3: Satisfaction survey (pdf)

Appendix 4: Post-study questionnaire (pdf)


I would like to thank three people in particular for helping me these past eight months with my thesis. First and foremost, I credit most of my passion and drive for multimedia to my life-long mentor Laura Ruel, who has helped me in more ways than she will probably ever know. Her prior publications spurred my research proposal and she has continually been on the sidelines coaching me along with unconditional support. Second, I owe a lot of gratitude to Dr. Diane Kelly for teaching me the ins and outs of research in my Research Methods course and for meticulously editing my research proposal in its beginning stages. Lastly, I sincerely thank Dr. Brad Hemminger for working with me to turn my proposal into a manageable study and for carrying it through to its final edit. I would change numerous things if I were to go back and do this study all over again, but the presence of these three mentors would not be one of them!

About the Researcher

Tracy Boyer is an award-winning multimedia technology strategist, specializing in the intersection of digital media and interactive technology. Currently, Tracy is the first MBA/MSIS dual master’s candidate at UNC-Chapel Hill, where she is studying General Management at Kenan-Flagler Business School and Human-Computer Interaction in the School’s Information Science program. Boyer is currently the managing editor of Innovative Interactivity, a widely read multimedia blog that she founded in 2007.

Previously, she reported on malnutrition in Honduras with The Pulitzer Center, was a multimedia producer at, served as the UNC correspondent for and interned with The Atlanta Journal-Constitution. In 2007, she was selected to participate in the Poynter Summer Fellowship. Boyer graduated with a multimedia degree from UNC’s School of Journalism and Mass Communication.

Feel free to email Tracy directly with comments, suggestions, and any other feedback related to this research.

View more of her work at